[مهدی محمدی جهت]

سلام مقاله انتخابی من:
https://www.sciencedirect.com/science/article/pii/S000768131730006X
doi: 10.1016/j.bushor.2017.01.006
Upstream social marketing strategy: An integrated marketing communications approach

Thomas Martin Key *, Andrew J. Czaplewski